![]() “But we still think we will all at some point in time have to get a car. 30 vehicles are now located in Downtown, Uptown, Oak Lawn, and at Love Field. #ZIPCAR DALLAS ZIP#Through June 30 another 184 new members joined in the second quarter of 2015, and in June Zipcar launched two vehicles at the Dallas Farmers Market. The Zipcar Dallas fleet features a variety of makes and models, including a Toyota Prius named Norah for quick errands around town, a Ford Escape named Murat for those that require a little more torque, as well as a BMW 528i named Dallas to add some zip to trips. “Who knows what the millennials will do?” Kozleski said. The Zipcar pilot program with the City of Dallas continues to grow. Watch how it works How Zipcar works Join in minutes Apply online with a valid driver's license. We give you on-demand access to drive cars by the hour or the day in cities, airports, and campuses around the globe. “We have found that when young buyers do decide to buy a car, they often consider a brand they are familiar with,” Kozleski said.įor now, Ford doesn’t view Zipcar as a threat to future sales - though the company acknowledges that millennials don’t seem as interested in cars as previous generations. Zipcar in Dallas Zipcar is the world’s leading car-sharing network. Get going Pick a car Find your ride Take the wheel Do it all on your own time Drive cars by the hour or day. “The millennials are a very difficult audience to reach, and their loyalty to brands is not as strong as other demographics,” said Ford spokeswoman Angie Kozleski.īy getting Ford products into Zipcar’s fleet and introducing young users to them, the automaker also hopes to leave a strong impression. Zipcar Sign in Own the trip, not the car Join now You drive, well take care of the rest. I was able to stop by for a few minutes before the formalities began and I had to catch a train for a lunch. In suburban Dallas, Rachel Meeks and her husband gave up one of their two. In the short term, Ford wants to know more about Generation Y (sometimes called millennials), a group bigger than baby boomers that tends to rely heavily on social media for communication. Last week, car sharing service Zipcar was unveiled at an event in downtown Dallas. or the rise of Zipcar, the car-sharing service that saw membership grow to. It subsidizes $10 of the cost of the service to student members of Zipcar. became a partner with Zipcar in its university programs - a move the automaker doesn’t view as consorting with the enemy. ![]()
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